Omnipowerful Brand Names

Frank Delano provides the following examples of what he says are brand names that catapulted their products to global marketing stardom:

Nissan’s Pathfinder—believable because the vehicle is built for off-road exploration.

Sony’s Walkman—simple and captures both the product’s essence and consumer attention.

Planet Hollywood—projects the image of an exciting dining experience inspired by the worlds of film and television.

Ford’sTaurus—the astrological sign Taurus suggests power, durability, and reliability.

Intel’s Pentium—captures the uniqueness of the product and consumer attention.

Absolut Vodka—suggests the “ultimate” and captures the consumer’s attention.

Procter & Gamble’s Ivory Soap—suggests the product’s essence (clean smelling and white).

Volkswagen’s Beetle—unique, attention getting, and believable.
Source: Frank Delano, The Omnipowerful Brand:America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (New York:AMACOM, 1999), pp. 61–64.